Status and trend of Chinaʹs e‐commerce fresh market: based on the research of Chengdu Zhengda Youxian

Wei Min1,*, Jun Cheng2, Jiaheng Niu3, Zhicong Hu1, Yunkai He1, Ruoyao Wang1 

(1: Nanchang Hangkong University, Jiangxi, China 

2：BEIJING POLYTECHNIC, Beijing, China 

3：West Anhui College, Anhui, China)

ABSTRACT 

By analyzing the current situation and user characteristics of Chengdu Zhengda Youxian market, this paper discusses the status and trend of online fresh market in the development of Chinaʹs e‐commerce industry. First of all, reviewing the development of Chinaʹs e‐commerce industry, pointed out that the fresh market has entered a stable period with the help of mobile Internet development. Secondly, it makes an in‐depth analysis of the user characteristics of CP Youxian, including gender, age, occupation, family income and purchasing behavior. The analysis results show that Zhengda Youxian has a large user base among the young people, but it still needs to increase the publicity efforts and expand the market coverage to meet the growing consumer demand. To sum up, this paper provides an important reference and guidance for the market positioning and development of Zhengda Youxian. 

Keywords: Zhengda Youfresh; Market Mining; Current Situation Analysis

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Wei Min, Jun Cheng, Jiaheng Niu, Zhicong Hu, Yunkai He, Ruoyao Wang.pdf